How Can Business Blogging Benefit A Hotel?

 An industry that varies massively in almost every respect, from the size of the organization through to the price per customer, the hotel industry is fiercely competitive.

It’s therefore becoming a growing requirement that hotels need to be taking advantage of the various online resources are available to them and these three points explain exactly how a properly and effectively implemented and maintained business blog can be of benefit to any hotel.

1.  You have to always talk directly to your customers frequently

It may be a bold comment, but there aren’t many who would disagree that the process of booking hotels changed completely when websites such as TripAdvisor were introduced.

Giving users the ability to provide their reviews on hotels, a hotel could benefit immensely from positive reviews, but conversely, they could suffer tremendously at the hands of a few negative comments – irrelevant of whether there was any truth in them.

While hotels can reply to comments on some review websites, it often requires customers to wade through numerous other reviews first, meaning they could easily miss a comment from a hotel replying to a negative review.

Furthermore, a reply from a hotel to a customer can be a completely faceless discussion, something that is fast becoming disliked by online audiences.

 


While a business blog can prevent bad hotel reviews, what it can do is give you a platform to talk to your customers directly – whether that’s about past stays, potential queries, or general questions – in what is essentially an open forum.

You no longer have to hide behind a username on a third-party website – you can discuss any aspect and reply to any comments in a way that is from a strong, company-branded, and respectable point of view.

2.  You can provide regular, up-to-date information

One problem that occurs within the hotel industry time and time again when it comes to complaints is that the hotel wasn’t as expected, differing from the images in travel brochures or on review websites presented to the customer.

While a website dedicated to your hotel can provide information and images, they don’t allow for easy, regular updating – unlike a blog.

Through the implementation and maintenance of a blog, you can effectively provide your customers with up-to-date information and images on any area of your hotel, from room views to meals on the lunch menu, ensuring they know exactly what to expect before booking.

3.  You should see instantly increase in reach

Without a website, you rely on bookings from word-of-mouth recommendations and directories.

With a website (and assuming it is optimized for search engines), you can expect bookings from people who have typed one of your chosen keywords into a search engine.

While both of these are effective ways of gaining bookings, you’re limiting yourself considerably – even with the website – as you’re relying on people typing a specific, booking-related phrase into a search engine.

By introducing a blog, you instantly open up your reach, as you can essentially talk regularly and openly about any number of topics related to your hotel or location.

For example, if you have a hotel in a relatively quiet town, your bookings are likely to be based heavily upon recommendations, directories and via information found online, such as on your website, by people looking for a hotel in the area.

With a blog, while all of the above would remain in place, you could begin to discuss events that are happening in nearby towns, producing online content that could be read by people looking to attend one of the mentioned events, instantly presenting you with a potential customer.

The hotel industry is a notoriously difficult one to succeed in and although a business blog won’t be the answer to all of your problems, it will without a doubt assist you with the development of your online presence, something that will have a notable, positive impact upon everything from brand awareness through to sales.

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